Since the DTH rules have been implemented, TRAI has begun to keep an eye on Cable TV and Broadcasters, whose side effects have begun to appear, since the implementation of this new rule from February 1, 2019, the number of viewers watching TV There is a huge decrease in According to CLSA, the viewership has decreased from 90% to 78% since the introduction of the new rules of the top 5 broadcasters of the country. The trend of the cable TV of Eusro has been reduced.
Star India, which is the leading company in the country, has seen a decrease of 1 percent in Broadcaster Viewership. The viewership of Star India has come down from 31 per cent to 30 per cent in April, Sony television and Viacom18's viewership also decreased by 8 and 10 per cent respectively. The viewership share of these two broadcasts has come down in the general entertainment and movie segment; Leading broadcaster Sun TV's viewership in South India has also declined 10 percent.
CLSA said that apart from this immediate problem, if you look at the long-term results then these leading broadcaster will be of great benefit, recently released the latest data from the BARC, which has given the number of TV viewers. According to this data, the number of viewers of TV watchers has dropped from 27 to 29 billion rupees per week to 15 billion, this decline has been recorded in the number of viewers in Hindi channels. This decline is worrying for all cable TV companies.
Star India, which is the leading company in the country, has seen a decrease of 1 percent in Broadcaster Viewership. The viewership of Star India has come down from 31 per cent to 30 per cent in April, Sony television and Viacom18's viewership also decreased by 8 and 10 per cent respectively. The viewership share of these two broadcasts has come down in the general entertainment and movie segment; Leading broadcaster Sun TV's viewership in South India has also declined 10 percent.
CLSA said that apart from this immediate problem, if you look at the long-term results then these leading broadcaster will be of great benefit, recently released the latest data from the BARC, which has given the number of TV viewers. According to this data, the number of viewers of TV watchers has dropped from 27 to 29 billion rupees per week to 15 billion, this decline has been recorded in the number of viewers in Hindi channels. This decline is worrying for all cable TV companies.
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